“Their push to monetize the situation and be financially independent has left them in no-man’s-land-neither media superstars nor charity A-listers. As a result, their brand has totally lost focus away from what made them attractive-a young, unique celebrity doing good in the world.
#DAILY MIRROR MEGHAN MARKLE TV#
Harry and Meghan have gone in media terms from caring for elephants in the African bush and military veterans at the Invictus Games, to books, TV interviews and mini-series, culminating in a two-hour car chase in gridlocked New York City. Lawlor thinks so: “They are potentially an attractive brand if they can capitalize on what was their focus and calling card-charitable works. The flaw in the thinking being that Meghan does not have the Hollywood visibility of Kelly but perhaps linking the two together to leverage Harry’s royal background-even though he eschews it daily-will work.”īut what if the idea of a Sussex/Dior tie-up is just a strategic fever dream? Is there other similar work available to Harry and Meghan that could help them pay their eye-watering legal and security bills, never mind the mortgage? Norah Lawlor, president and founder of Lawlor Media Group, which runs crisis management and reputation communications strategy for luxury lifestyle and charities, told The Daily Beast: “The speculation concerning Harry and Meghan’s attractiveness for a fashion House such as Dior is maybe driven by the idea of a Grace Kelly-esque brand ambassador for modern times. Harry and Meghan don’t represent aspiration and fairytale they represent grievance.” Those fashion brands have to align themselves with the unassailable, not the tarnished. “If Netflix and Spotify are dropping them, I don’t see why Dior would want to pick them up from the water. Dior is a timeless, immortal brand that you think of as slightly not of this earth. However, one fashion photographer who has worked on many high profile global campaigns disagreed with that assessment, saying: “I can’t see what they can bring to Dior that Dior doesn’t have already.
It might just be a season or two and that’s fine. These associations don’t have to last forever. Their challenge is to remain part of the conversation. It is the grandest and most prestigious fashion and haute couture brand in the world. “Dior is the jewel in Bernard Arnault’s LVMH crown.
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